Perspectives
Sharing what interests me
Authentic communication: Ten questions for change leaders.
6th March 2025
I invite leaders of change and transformation programmes to answer these ten essential questions when considering how to communicate more authentically:
Personal stories are more persuasive than facts.
4th March 2025
A headline from The Guardian yesterday caught my eye: “Researchers believe personal stories are more persuasive than facts alone in addressing vaccine scepticism.” Of course they are.
The power of persuasion.
27th February 2025
Behind all effective communication is persuasion. The three rhetorical appeals that Aristotle described in the 4th century BCE are just as relevant today.
Storytelling vs. PowerPoint. Which wins?
25th February 2025
Whenever I need to communicate something important, I try to turn it into a story.
Titanic II - Names matter.
17th February 2025
A couple of years ago I joined a company that had previously launched a disastrous change programme called PURE.
