Perspectives
Sharing what interests me
The power of persuasion.
Communication
The power of persuasion.
Behind all effective communication is persuasion. The three rhetorical appeals that Aristotle described in the 4th century BCE are just as relevant today.
Storytelling vs. PowerPoint. Which wins?
Communication
Storytelling vs. PowerPoint. Which wins?
Whenever I need to communicate something important, I try to turn it into a story.
Titanic II - Names matter.
Communication
Titanic II - Names matter.
A couple of years ago I joined a company that had previously launched a disastrous change programme called PURE.
