Authentic communication: Ten questions for change leaders.

I invite leaders of change and transformation programmes to answer these ten essential questions when considering how to communicate more authentically:

1. Who is your audience?

2. Why does this change matter to them?

3. What do they need?

4. What outcome do you want?

5. How will you ensure what you say is clear and real?

6. How will you adapt your message for different audiences?

7. What channels will you use?

8. How will you invite dialogue?

9. What timing will have the biggest impact?

10. How will you measure the success?

Have I missed anything? What questions do you ask?