Communication

Titanic II - Names matter.

Julian Sharples

min read

A couple of years ago I joined a company that had previously launched a disastrous change programme called PURE.

Employees hated it. Heads rolled. It was scrapped.

So, what did they name its replacement?

PURE II.

Really? It’s akin to calling the Titanic’s successor TITANIC II.

Names matter. They shape perception.

Incidentally, there have been plans to build Titanic II – a replica of the original – but I wont be booking a ticket.

About the author

Julian Sharples

Founder and Principal Consultant

I've been involved in change and transformation for over thirty years. I now specialise in Lean Change, Self-Organising and Men’s Work. I work with forward-thinking companies from start-ups to corporates who are committed to growth and transformation for their people and for the organisation.