• Skip to primary navigation
  • Skip to main content
As it is

As it is

Focus on process and the value will follow. Process maps, SOPs, Vitual learning, Change & communications.

  • What you get
  • How you get it
  • Ways to work with us
  • Why us
  • Team
  • Markets we work in
    • Exit readiness for owner-managed businesses
    • Private equity-backed businesses
    • ERP transformation
    • Construction & infrastructure
    • Manufacturing & production
    • Multi-site operations
    • Service & support organisations
  • Case studies
  • Reflections
  • Get in touch

Process improvement starts with curiosity, not optimisation

November 11, 2025

Elon Musk has a five-step approach to process improvement. He says that most organisations get it the wrong way round. They look to optimise first. Musk says don’t. First ask whether the process should exist at all.

His sequence (and the order matters):

1️⃣ Make the requirements less dumb

  • Challenge every requirement. Especially the ones from smart people.

2️⃣ Delete any step you can

  • Subtraction comes before optimisation.

3️⃣ Only then simplify

  • Don’t polish a process that shouldn’t exist.

4️⃣ Accelerate a good process, not a bad one

5️⃣ Automate last

  • Automation should reward clarity, not cement chaos.

Underneath it all is First Principles Thinking: strip everything back, challenge assumptions, rebuild only what adds value.

Most organisations try to automate the mess.
Musk reminds us to remove the mess first.

In my own work, when teams pause, question and delete before improving, something shifts: clarity emerges, waste disappears and people feel freed rather than constrained.

Sometimes the smartest move isn’t to improve the process.
It’s to remove it.

ALL POSTS

Got a process challenge? We’d love to explore it with you. Get in touch

As it is

Copyright © 2026 · As it is Ltd.

  • Terms & conditions
  • Privacy policy
  • Cookies policy
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}