UX Design Consultant
I'm the managing director of Fruto, a user experience design studio based in Oxford. We provide user experience (UX) and user interface (UI) consultancy, research and design for a variety of sectors. Our work includes helping our clients improve the UX of their product or service, refreshing their UI, prototyping ideas and upskilling their teams.
I have more than 18 years of experience in designing digital products. I hold an MA in Interactive Media and a BA in Graphic Design. I co-founded the popular free monthly event UX Oxford.
To design the right solution, you first need to understand the problem (or change) you're trying to deliver. Enter: the Double Diamond.